Sarah’s last day

How long did you intern at Eki Orleans?
This time my internship lasted 3 months and a half (between the 3rd February and the 16th May 2014). 
What did you work on whilst interning with Eki Orleans?
I mainly worked on all the digital marketing strategies. I was here to help EKI ORLEANS increase her followers, likes and views on all our social network channels, such as Facebook, Twitter, Instagram and our blog. I created some imagery for our social network, I also helped for our Valentine’s Day campaign, Mother’s Day campaign and now Father’s Day campaign. I also re-launched the blog, and created some new articles to promote the ancient and new collections.
Moreover, as I said I designed some images with Photoshop and Polyvore.
Do you feel you learned something and if so, what?
I learned a lot regarding all the digital marketing part, as I never been working in that branch before. All the different marketing strategies, how to increase your social medias, and I really felt in love with the advertisement part. I think it is all about the creativity you have to put in there that is really interesting, it is something you like and you have to make people like as well. I’m very happy I spent that 3 months and a half with EKI ORLEANS, it is always a wonderful experience and even more in that specific branch.
I always get approached by girls that they want to go into fashion. After interning in the fashion industry for a bit, what would you recommend or tell them about the industry?
As a marketing intern, I would say I couldn’t go back to an logistic company for example after that (even if to be fair I would have never go for one of those company before). I think once you go in the fashion industry either you love it or you hate it, for myself I loved it and that’s exactly where I want to stay – Fashion Marketing. 
For all the person who are willing to create their own fashion brand, I would recommend them to think twice about it, you can’t only be talented, I think you really have to be gifted and DRIVEN, if you are not this is not for you. Regarding EKI ORLEANS, and I could tell that from an objective point of view, she is driven and gifted, I mean that’s why I loved to worked with her that much, she is able to make you understand her brand, create a story around every new collection and that’s why she is so good at what she is doing, But this industry is really hard so if you are not really sure about getting in or not, I would say stay away.
What do you think you will do next?
I am currently looking for a job as a marketing assistant or coordinator still in the Fashion industry and in London, I don’t want to leave at all, so hopefully, fingers crossed by the end of June I’ll find my dream job here in London.
Eki Orleans
Hazel Eki Aggrey-Orleans, the award winning designer, is the creative force behind the high-end London-based fashion-label Eki Orleans. Born in Germany, raised in Nigeria and educated in London, her design aesthetic has been strongly influenced by this diverse mix of cultures. She draws inspiration from all of her cultural experiences, most notably, however, from her West African heritage.
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